The biggest blocker to your business’s growth, comes with an easy fix

It’s a wild over generalisation to state that us as the business owner are the biggest blocker.  However, I know this to be true, within my own business and the clients that I work with.   

Of course there are other blockers to businesses growth such as economic conditions, competition, and market trends, but to a broad extent we were never really in control of those in the first place.  

How we position ourselves and our business to counter act those uncontrollables is one thing, but often I find with my clients that they are blocking their own growth without even realising it.  

The blocking behaviours that I am talking about are usually small things that can surge huge growth over time, with usually a simple tweak to the client journey to fix.  In my Facebook post in the week, we discovered one of my clients was limiting their marketing potential because they were worried how others in their industry would perceive them.  

In another session this week, a client had the realisation that their personal preferences of how they like to be “sold” to were limiting their own ability to sell within their business.  The didn’t present with this issue, they presented to session with wanting to review their client journey.  What we say really matters and is the answer to our next growth opportunity. 

They had the belief that people were scared to put their emails into a subscription prompt, because then people will send you emails, they had chosen to send an email to continue interactions with this potential client instead of onboarding them onto their email list.   

When we walked it through, they saw how they were limiting their touch points with their prospective clients, and the future potential sales of their business.  Touch points are crucial for building a relationship in business.  In today’s market, diversifying your touch points is key to keeping your options open for future sales.   

Email marketing can have many uses, whether it is to educate or to sell, that’s all within your control.  There are studies that show the email marketing can build trust and enhance selling in certain professions. 

Essentially, this client was kicking the subscribing to their email list further down their client journey line, making decisions for their prospective clients, without knowing whether it would repel them or engage them.   

Our position as business owners is position what is available and how our services can support another's needs, and this will attract the right people for our business and repel those who are not suitable for our business.  Either way it weeds out those who are not for us and we can focus our time on energy on those that are for us and those we want to attract in the future. 

If you'd like to review your client journey and see what you could unlock book in here for a FREE 30 minute Client Journey Insights session.

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