How to leverage social media for your business?

Social media is a bit of a beast, in many ways. Choosing which platforms to use, knowing what to say, and I bet sometimes you are wondering if it is really worth it?

100%, I agree it takes work to be consistent, but it’s not as hard as you think it has to be.

Most industries utilise it to support their business. Now that the days of the yellow pages have passed us, social media has become the go to place for FREE advertising.

Yes, when something is free, we are in fact the product, that being said, if we know that we can utilise that to our advantage.

Everyone is crazy busy; our world is now designed to make us feel that way

Therefore, your audience, your clients, your prospective clients and local community need your service to be in their face for them to remember your business.

Out of sight out of mind, with the ADHD epidemic on the rise this will only increase.

That means showing up regularly, and you get to choose whatever that means for your business. Decided what you can currently achieve and stick to it.

A common worry is that you'll run out of things to say. I’m with you. People often comment that they wonder how I can think of so many things to talk about.

Trade secret, I learnt from my previous business coach

“To have a well heard, and understood message, you have to say the same things over and over again so the message lands”. Just like when you train your clients in your business to behave how you want them to too, the same goes for your audience.

You might be thinking I don't need an audience, and you might not, but how often do you turn away clients. Rarely or never?

Every great service business should have an ever-flowing tap of prospective new clients, client churn is a real thing, regardless of industry. Referrals can only get you so far.

If you don’t have that pipework in place, you can always take steps to create one. If you’re at the point of pausing new clients that's a separate conversation altogether.

Positioning it as a leverageable tool, doesn’t mean you have to outsource it, and pay someone to do it for you, though you can if that would be a better option for you.

If you want to enhance your social media presence, or reignite it, I can help you with what will be best for your business, and how you can create a plan, that you or your team can stick to.

It’s never too late to start or refresh, I’m happy to talk it through with you, just book a call below.

Book a Call